Covers Sell

Covers Sell

4WDrive…leaves U.S. titles in the dust

Posted by Scott On October - 3 - 2012

The new issue of 4WDrive magazine, a Canadian title published by Suncrusier Media Inc., is set to hit newsstands October 28th.

The title completley re-designed their cover template, has been promoting with key retailers, and with the help of Ron Sellwood and the Coast to Coast team, has ramped up its dealer coverage across the country. 

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As has been previously reported, sales of magazines in Canada have been soft in the first half…down 6.5% according to industry insiders.

Certainly for this category of “Off Road” titles the sales have been dismal, for all the U.S. Imports.  However, 4WDrive is the only title showing growth in Canada.   Sales are up 16% so far in 2012.

Other titles in the category include:

  • Petersen’s…down 17%
  • JP…down 15%
  • Sport Utility…down 19%
  • Off Road…down 10%
  • Four Wheeler…down 6%

Full disclosure.  4WDrive is a client of

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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