Covers Sell

Covers Sell

Atlantic scores with Obama

Posted by Scott On September - 26 - 2012

Atlantic Monthly scored a big hit at newsstands with their March 2012 cover featuring President Obama.

It was the Cover of the Week:

According to my friends at MagNet, sales of this cover were 43,500…up 77% from the same issue in the prior year.

As for the Civil War SIP, (that had an “introduction by President Obama flagged in the skybar) it managed to sell 26,000 copies, slightly below their 12 month average for all other Atlantic Monthly SIPs (27,500).  However, the SIP cover price was $10.99 U.S. and $12.99 in Canada, compared to $6.99 U.S. and $7.99 in Canada on regular issues of Atlantic Monthly.  That’s a 57% higher cover price in the U.S. for the SIP and 63% price hike in Canada.  Hello newsstand revenue bonus!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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