Covers Sell

Covers Sell

Mother Jones Rips Romney

Posted by Scott On September - 26 - 2012

It’s been a busy week in the magazine business.  First, Closer and Chi magazine lit up the media world with shots of Princess Kate topless.  Then Charlie Hebdo lit a fire with more Muslim cartoons.  Now Mother Jones scores a direct hit by getting an exclusive video tape of Mitt Romney that went viral. 

No matter how you slice or dice it, magazines are making news and are in the news…and magazines are creating lots of media buzz, on TV, talk Radio, in newsspapers, on blogs, and other social media outlets. 

Mother Jones hit the motherlode of free PR…good for them.  Looks like Mom is still capable of being very relevant.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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