Covers Sell

Covers Sell

Dwell scores with Smaller is Smarter

Posted by Scott On September - 25 - 2012

The November 2011 issue of Dwell was a winner!

According to my friends at MagNet, the issue sold 42,000 copies, up 12% from the same issue in the prior year.

It was the Cover of The Week:

Dwell has had great success offering benefit-oriented solutions to small spaces….Subject Matter Matters!

This cover subscribes to the less is more approach…clean and uncluttered! 

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!