Covers Sell

Covers Sell

In Style scores with Jennifer

Posted by Scott On September - 25 - 2012

The March 2012 issue of In Style was a single copy success story. 

The cover, featuring Jennifer Anniston was a classic. It was the Cover of the Week:

According to my friends at MagNet, the issue sold 688,000 copies, which is an 11% improvement from the same issue last year.

Every detail of this cover is great, from the way they handle their UPC code right down to the whisps of hair blowing in the wind, the white background, eye contact, great use of cover real estate for the sell lines, to the big number 552 to underline the value proposition.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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