The April 2012 issue of Zoomer featured Jann Arden as the cover girl. As a huge fan of her music, the cover certainly caught my eye. I blogged about it https://www.coverssell.com/?p=5426 back in March.
I loved the fact that Zoomer was taking a risk with this cover. Well, the results are in and…
The April 2012 issue out sold April 2011 by 40%, and it out sold April 2010 by 37%.
Congratulations to Zoomer for taking the risk! No Risk, No Reward!
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.