Covers Sell

Covers Sell

New Cookbook SIP from Toronto Life

Posted by Scott On September - 20 - 2012

Toronto Life has just unveiled their newest Special Interest Publication….Cookbook issue.  It goes on sale October 1st, 2012, and will retail for $11.95.

According to the press release: 

” The special interest publication pairs beautiful photography alongside 100 recipes from Toronto’s best restaurants, bars and food shops. The editors at Toronto Life convinced the city’s accomplished chefs, bartenders and bakers to share their guarded recipes, trade secrets, culinary shortcuts and pantry staples.”

“Divided by course, the issue covers breakfast, appetizers, lunch and dinner, desserts and cocktails from such celebrated kitchens as One, Buca, Cava, The Harbord Room, The Grove, Yours Truly, Pizzeria Libretto and more. A roundup of culinary essentials helps readers shop and stock up like professionals.”

Sounds fantastic, and looks great too. This issue is sure to sell to smart, sophisticated, and hungry newsstand buyers!

Click on cover image to enlarge.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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