Covers Sell

Covers Sell

Sir John A, eh?

Posted by Scott On August - 29 - 2012

The Oct/Nov 2012 issue of Canada’s History features a cover story on Canada’s first Prime Minister. 

Here’s what the Editor, Mark Reid, says about this issue:

“Our Sir John A. cover photo is a classic shot of a complex, and often, misunderstood man. Sir John A. Macdonald’s accomplishments have been lost amid the myth of the “drunken, bribe-taking politician” image foisted on him by his enemies. Our cover story, by the respected historian Richard Gwyn, reveals the truth about Sir John A. — that he was likely our greatest prime minister.”

It is a classic, iconic shot, that can rival even the great covers of LIFE magazine.  See below for classic February 1991 Lincoln cover…compare and contrast. 

Click to enlarge images

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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