The September 2012 issue of Style at Home looks like a winner!
“Think beige is boring? Think again. Our September cover showcases the best of neutral tones with a light-filled image of a dining room. The decor features a combination of natural materials and textures – from wood to linen – that are combined in a sophisticated but accessible fashion. To draw further attention to the beige tones, we have used a rich charcoal grey for the masthead and knocked out the logo. The main coverline sells the message “how to decorate with neutrals” which is empowering to readers. Flip through the magazine and you’ll know that the content of the magazine delivers on the coverline promise,” says editor-in-chief Erin McLaughlin.
This issue finds that “golden seem” for shelter books, where the cover looks both smart and sophisticated, yet entirely approachable and accessible. The starburst echoes that same thrust…we want successful AND affordalbe. And the two main hooks are hard-working cover lines that are extremely benefit-oriented.
