Covers Sell

Covers Sell

Legion…Then & Now

Posted by Scott On August - 16 - 2012

Legion magazine was first published on May 15th, 1926. This makes it the 3rd oldest continuously published magazine in Canada, behind Maclean’s (1905) and Canada’s History–formally The Beaver  (1920.)

“Legion Magazine began publishing in 1926 to serve the members of The Royal Canadian Legion. Over the past two decades the magazine has evolved into an engaging and attractive popular magazine that focuses on all aspects of Canada’s military past. Legion Magazine serves up a blend of Canadian history and military heritage with a healthy portion of news and information on our veterans, the military, current issues, seniors and health. ”

The magazine has undergone a number of different re-designs over the years…here are a few of the major changes so you can see how the brand has evolved.  The current art director is Jason Duprau, who graciously provided the images from their archives.

The magazine made itself available on newsstands effective with the May/Jun 2009 issue.  Since that time the magazine has published two SIP’s.  Both SIP’s sold for $14.95 and were huge newsstand success stories. 

The magazine has over 250,000 active paid subsbcribers too!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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