Covers Sell

Covers Sell

Mastering Presentation

Posted by Scott On August - 1 - 2012

The Fall 2012 issue of Fly Fusion is set to hit newsstands soon.

When the publisher saw this image, it was instant magic.  The raw energy explodes off the page.  The ripping of the fishing line captured perfectly the subject matter of the main feature story.  The art director then had fun with it, by super-imposing the water droplets all over the logo. 

This cover captures the spirit of the ultimate predator (a very macho/handsome fly fisherman) vs. the ultimate prey (a glorious trout).  The approach was basically “less is more”, and we worked hard to keep the sell-lines out of the way, so that the image, and the main cover line–Mastering Presentation–took centre stage.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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