The current issue (#31) of Bloomberg Businessweek is a great example of “radical clarity”.
Art Director Richard Turley has clearly “committed to the cover”.
Not affraid to use big, bold, aggressive type treatments, this example very well maybe over-the-top. But for political junkies, this cover is probably irresistable. For those of you feeling a bit shy about what your magazine is selling, perhaps this cover will serve as inspiration to take some chances.
White background. Big, bold, red type. Absurd black and white head shot. That’s all it takes to shout out…hey, this might be a fun, interesting and entertaining read.
