Covers Sell

Covers Sell

Small is Big

Posted by Scott On July - 26 - 2012

The Sepetember 2012 issue of Canadian House & Home looks like a winner.

Subject Matter Matters!

This topic, of providing solutions for small spaces, is a benefit-oriented package that will have mass appeal. 

The clever handling of the bold main selling line within the context of an art image works on all levels…it pops off the page but retains an elegence and sophistication so important to this upscale brand.

Great use of the upper left “real estate” to pop off the 45+ Smart Storage Tricks support, and the alternating color treatments of the other sell lines helps set them apart and helps the eye navigate down the page quickly.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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