Covers Sell

Covers Sell

Insert Card We Love

Posted by Scott On July - 23 - 2012

Check out the new insert card (blow-in) from Maclean’s…it came in my subscriber copy.

Here at we love it that Maclean’s is celebrating the history of their magazine’s evolution, from 1908 to 2012, as the card highlights four different cover designs used over the decades.

Maclean’s remains one of my favorite Canadian magazines, and continues to post strong newsstand sales, both for their regular and special issues!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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