Covers Sell

Covers Sell

Newsstand Humour

Posted by Scott On July - 12 - 2012

This cover was sent in by a loyal reader of

It’s a good send up on the formulaic covers that work so well for magazines like Cosmopolitan.

It’s also a good reminder that we don’t want to become so stuck on rules that we become a parody of oursleves. After all, we still want to delight and surprise our readers.

On the other hand, it’s easy to mock success, much harder to generate the newsstand sales that Cosmopolitan typically turns in.  Cosmo’s ABC statements from 2011 show that they sold over 18 million single copies, with newsstand sales making up 50% of their total ratebase.   I think they are laughing all the way to the bank.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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