Covers Sell

Covers Sell

Summer 4Wheeling

Posted by Scott On June - 15 - 2012

The Summer issue of 4WDrive magazine hits newsstand racks on July 2nd, 2012. 

The newsstand draw has been increased by 38% thanks to Coast to Coast and promotional support at Shoppers Drug Mart.

Sales of the recently re-designed magazine are up 23% from prior year, as the new look and improved distribution are kicking into high gear.

The cover features a strong action-oriented image.  A bold sky bar.  Agressive type treatment.  Benefits abound.  Look for sales to spike on this one.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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