Check out the new video, produced by GardenMaking magazine, featuring editor Beckie Fox, as she talks about Container Gardening.
It’s a great example of how pulbishers are using social media to help drive single copy sales of high value vertical content (SIPs), which have a longer shelf life and a high cover price ($9.99).
http://www.gardenmaking.com/video/container-gardening-primer/
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.
The video is nice. I think it should be first thing you see when you arrive at the page instead of having to scroll down to find it.