Covers Sell

Covers Sell

Time’s Sexy Blonde Mom Cover Selling!

Posted by Scott On May - 18 - 2012

According to U.S.-based MagNet Business Insights (thanks to Gil Brechtel for sharing this information), the controversial Breast-Feeding cover is selling!

Rule #6 Be Controversial and Collectible

See original blog post:

Not surprisingly, all the free tv, radio, and twitter-time has helped elevate the buzz around Time Magazine.  And as one of my readers pointed out on Masthead, it doesn’t hurt that the mummy is extremely attractive (he said “hot”, but point taken) :  Rule #20  Be Sexy! is working here too.

But my guess is that Controversial trumps Sexy, and that lots of women, as well as men, are buying this issue, because it has gotten so much free advertising and people are curious to learn what all the fuss is about. But her hair may have something to do with it too, I suppose.


  1. It is tracking 82% better than the issue prior (Scandel above)
  2. It is tracking 59% better than two issues prior (Osama above)
  3. It is tracking 46% better than the total average of the 13 issues prior
  4. It is tracking 43% better than the total average of all 26 issues prior

Those are some impressive results!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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