Covers Sell

Covers Sell

Toronto Life Launches New SIP

Posted by Scott On May - 15 - 2012

Toronto Life is launching a new Special Interest Publication (SIP) on Neighbourhoods.

Here is a quote from Maryam Sanati – Editor: 

Toronto Life Neighbourhoods is an all-new insider’s handbook to the 300 best things to do in this city right now. It’s authoritative and carefully curated—everything readers have come to expect from Toronto Life. It’s also hopelessly romantic. We love this city, and we wanted to revel in its prosperity. Everywhere you look these days, Toronto has great new local bars, restaurants, markets, vintage shops, décor stores and galleries. Our experts pick the very best of the crop. The point is to offer a useful magazine that lets Torontonians play tourist in their own town. Our art team—art director Una Janicijevic, photo editor Anna Lisa Sang and photographers Emma McIntyre and Derek Shapton—contributed more than 300 documentary photographs to the project. Emma’s cover image sets the mood—a lovely street scene on a bright summer’s day. It’s a perfect Saturday morning in Toronto.”

It’s always a great day when a new magazine is launched, and particularly so when the cover is this good!

Cover price is $7.95.  On sale is May 28th.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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