Covers Sell

Covers Sell

Queen + Stampede

Posted by Scott On May - 11 - 2012

Canada’s History magazine, first published in 1920,  (only Maclean’s has been continuously published longer in Canada…good company to keep), will be celebrating a few milestones with the June/July 2012 issue.

For the first time ever in 93 years, Canada’s History will offer newsstand buyers a split cover.  The first cover celebrates Queen Elizabeth II’s Diamond Jubilee.  The second cover celebrates the Calgary Stampede’s 60th anniversary.  The Art Director is Michel Groleau, and the Editor is Mark Reid.

Retailers serviced by NewsWest Calgary and NewGroup Calgary will receive the Calgary Stampede cover, while the rest of Canada will be receiving the Queen cover.  The issue is officially on sale June 4th, 2012.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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