Covers Sell

Covers Sell

Tomboy Cover

Posted by Scott On April - 21 - 2012

A very intetesting article in today’s Globe & Mail which, in the print editon,  features a fabulous cover from LIFE magazine in 1965.

The cover is a classic “less is more” treatment.

It is  a great example of the power of an image to get you to stop and take a second glance.  Placed in historical context, the cover was arguably radical,  tackling an important issue about the gender equality movement, and also being ahead of the curve with a sport (skateboarding) that was still in its infancy of developing for both men and women.

Is it Hall of Fame worthy?

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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