Covers Sell

Covers Sell

Fish Named Wanda

Posted by Scott On April - 11 - 2012

The Summer 2012 issue of Fly Fusion is set to go to press, and it is “pin-up” poster quality.

I preach about “committing” to the cover and the “3 second rule”, and this cover delivers.  Let’s call our cover girl the trout named Wanda.   She is gorgeous, making fabulous eye contact, and is as alluring as Mae West who understood that ” it is better to be looked over than to be over looked.”

How can any fly fisherman not be reeled in by this beauty?

The bold type signals strongly that this cover feature is important…it is a great read, both from a tacitical perspective and for its lyrical literary qualities.  Other stories deliver on the benefits, benefits, benefits quotient too!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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