Covers Sell

Covers Sell


Posted by Scott On April - 6 - 2012

The May 2012 issue of Glamour magazine, featuring cover girl Lauren Conrad, is creating a stir in the United States, because, wait for it, she is posing topless.  Gasp.  Really?  Looks pretty tame to me. 

Heck, compared to Sports Illustrated’s Swimsuit issue, one might say Glamour’s cover is a Sunday School teacher’s idea of sinful.

And if we really want to be honest about how timid, prudish, and culturally neutered Americans are by the bible-thumping crowd, and fears of de-listing from hyper-sensitive retailers who live in fear of the “moral majority”, the U.S. Glamour cover is lame when compared to the Vogue (Espana) example below.  Muy Bien.  Perhaps we could learn something about how to sell magazines from the Europeans. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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