Covers Sell

Covers Sell


Posted by Scott On April - 5 - 2012

GardenMaking debuts their first ever SIP…focused on Container Gardening.

The vertical retails for $9.99…up from the normal $5.95 price.  On sale April 9th.  Look for special displays at Loblaws, Home Depot, and other fine retailers.

The asterisk symbol helps draw attention to the skybar area.  The ribbon technique also brings the eye to other important benefits.  But the cover keeps it simple and lets the gorgeous image and the primary selling feature do the heavy lifting.

Based on the postive reaction by consumers at the Canada Blooms show, sales of this special should be brisk.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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