Covers Sell

Covers Sell

9/11 Special Sells 124,844

Posted by Scott On March - 9 - 2012

The September 11th, 2011 issue of Time magazine sold 124,844 single copies, according to ABC statistics.  It outsold the prior year’s issue in that time slot by 51,252 copies or a whopping 70%.

That’s an impressive pick up!

But what a cover it was.  Clearly this tragic anniversary remains an important milestone that still resonates deeply. Subject Matter Matters.

However, there were 4 other issues  in 2011 that sold even better for the weekly magazine:

December 26th, 2011 (Person of the Year/Protester): 142,673

October 17th, 2011 (Steve Jobs):  165,675

May 16th, 2011 (Royal Wedding):  214,685

May 20th, 2011 (Osama X’d): 362,109

See previous posts with regard to Time 2011 covers:

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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