The September 11th, 2011 issue of Time magazine sold 124,844 single copies, according to ABC statistics. It outsold the prior year’s issue in that time slot by 51,252 copies or a whopping 70%.
That’s an impressive pick up!
But what a cover it was. Clearly this tragic anniversary remains an important milestone that still resonates deeply. Subject Matter Matters.
However, there were 4 other issues in 2011 that sold even better for the weekly magazine:
December 26th, 2011 (Person of the Year/Protester): 142,673
October 17th, 2011 (Steve Jobs): 165,675
May 16th, 2011 (Royal Wedding): 214,685
May 20th, 2011 (Osama X’d): 362,109
See previous posts with regard to Time 2011 covers:
https://www.coverssell.com/?p=3987
https://www.coverssell.com/?p=4547
https://www.coverssell.com/?p=3491