Covers Sell

Covers Sell

An Old Idea is New Again

Posted by Scott On March - 8 - 2012

I just received my new April issue of Toronto Life.  Looks just like the Cincinnati magazine cover I blogged about last week.  A loyal reader pointed out to me that this concept has been around for a while.

The New York cover was done in January 2007, and sold nearly 26,000 copies or 28% better than the average that year!

The Boston cover sold below their average for that year.

The Toronto Life rendition is strong, and should sell briskly. Less clutterd.  Nice touches of color.  Less is more.  Love the little mini mag guide that comes with it. 

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!