Covers Sell

Covers Sell

Jessica does Demi Moore Re-Do

Posted by Scott On March - 8 - 2012

The March issue of Elle (U.S.) features a “re-do” with Jessica Simpson, pregnant and nude, riffing on the classic Vanity Fair cover shot by legendary photographer Annie Leibovitz, which featured Demi Moore, pregant and nude.

The Vanity Fair cover sold gonzo numbers. 

See post here:

I doubt the “re-do” will replicate the sales numbers of the original, but will probably help lift sales over the current averages.

Of course, there have been other pregnant celebrity covers that have tried this idea too…

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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