Covers Sell

Covers Sell

Jennifer + Mega issue

Posted by Scott On March - 5 - 2012

The March issue of In Style is a knock out.  It’s also as thick as a phone book.

The cover features Jennifer Anniston…who as a cover girl almost always delivers strong newsstand sales.  The 552 page Mega Issue is impressive…who said ad pages are hard to come by?

Great eye contact.  Love the way Jennifer interupts the logo.  Super use of numbers to quantify the benefits.  And love the type on an angle.

This issue is sure to sell big…take it to the bank.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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