Covers Sell

Covers Sell

High Adventure

Posted by Scott On March - 2 - 2012

The Spring 2012 issue of British Columbia Magazine is set to debut on newsstands.

The cover features a “beauty shot” of the Bugaboo Mountains.  BC Magazine is known for its photographic excellence.  The cover slash draws attention to this fact.

Bold type treatment, good use of lower left real estate, plus the + device, and “expert tips” box, and alternating colors on the supporting sell lines to draw the eye down the page.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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