Covers Sell

Covers Sell

Rockin the Crib

Posted by Scott On February - 29 - 2012

The latest issue of 4WDrive magazine is set to hit newsstands on March 26th, 2012.  It’s the second issue since Publisher Perry Mack and Art Director Cassandra Redding gave the magazine a makeover, in consultation with CoversSell.Com. 

The cover line speaks to the special “tribal” lexicon of this group of enuthusiasts.  Rockin the Crib means something different to the Four Wheel Drive crowd than it does to the Rap Music crowd, if you know what I am saying. 

The cover took the risk of cutting into their logo to create a busting-out 3d effect.  The skybar uses the blessed word “free”.  A starburst button draws attention to the event calendar.  The supporting sell lines are bold, and use the left-hand real estate and colour combinations effectively to draw the eye from hook to hook.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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