There were a few other SIP’s that turned in some eye-popping results in 2011.
Maclean’s William & Kate (The Royal Wedding) Special was a spectacular success. The issue had a retail price of $9.95 and sold over 91,000 copies at a 75% sell-through efficiency. That’s insanely good.
Vancouver Magazine’s City Guide turned in an amazing performance. The issue had a retail price of $9.99 and sold over 9,000 copies at a 52% sell-through efficiency. It outsold the previous year’s Guide by 190%, making this their best-selling City Guide ever. Very impressive.
Style at Home’s 100 Best Designer Secrets Special was a big success. The issue had a retail price of $7.99 (up from their $5.50 regular price) and sold nearly 54,000 copies at a 45% sell-through efficiency. This was their best selling issue of 2011, both by units sold and by revenue. Nice addition to the line-up!
Legion WW1 Special had a retail price of $14.95. This was the first-ever SIP for the title. It sold 5,659 copies on a draw of 12,650, for a 45% sell-through efficiency. The title grossed $84,602 retail dollars. It was honoured with a Bronze award at the 2011 Canadian Newsstand Awards in the SIP category. (Full disclosure: a client of CoversSell.com).
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