Covers Sell

Covers Sell

Dive Into Pools

Posted by Scott On February - 29 - 2012

The 2012 cover for Pools, Spas & Patios offers: Strong drop down box featuring Mike Holmes, goood use of numbers, lots of benefit-oriented sell lines, and a rich, warm, up-market (yet approachable) scene poolside.

“The Pools, Spas & Patios Annual continues to showcase the beauty and serenity that is synonymous with backyard leisure living. We are very excited about the editorial direction of this year’s publication, which provides sage advice on everything from selecting the right pool for your backyard space to the latest trends in outdoor furniture,” said Kenilworth Media editorial director, Blair Adams. “Our design team has worked tirelessly to give the magazine the flare that will inspire outdoor aficionados, thus earning it a place on coffee tables from coast to coast. This, coupled with a great distribution package and unwavering advertising investment, will make the 2012 Pools, Spas & Patios a winner.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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