Covers Sell

Covers Sell

New Data from MagNet

Posted by Scott On February - 26 - 2012

MagNet, the U.S.-based data provider, has just released their findings from wholesaler’s records both in the U.S. and Canada.

The numbers are sobering, with one quite notable Canadian exception!

Click on the charts to enlarge them!

On the first chart, take note of the incredible results turned in by Rogers Publishing…up 14.4%…a praiseworthy accomplishment admist a lot of red ink.  

Not only is it one of the few bright spots, it is a huge increase at a time when so many others are posting equally large negatives.

The second chart looks pretty grim, showing sales by retail class of trade, combining U.S. and Canada.

The third chart shows that Canada is doing better than the U.S., although sales are still down.  If your sales are flat, or up, you should feel pretty good, given current market conditions.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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