Covers Sell

Covers Sell


Posted by Scott On February - 27 - 2012

The Apr/May issue of Canada’s History features a cover story on the 100th Anniversary of the Titanic’s tragic maiden voyage.

Naturally, Canada’s History tells the story from the perspective of the Canadian first-responders from the East Coast. The sky bar draws attention to a story that easily could have been the cover too…when Canada burned the White House. 

Because there was no actual photograph of the point of impact, an illustration was chosen to do the job.

Publisher, Deborah Morrison says,  “Although we knew that our Titanic feature was ideal for headline treatment, we had a number of other great stories that we wanted to draw attention to on the cover. We think we found a good balance relying on typography and a wider sky bar than usual to do the work!”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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