Covers Sell

Covers Sell

Dead Celebrity Covers

Posted by Scott On February - 23 - 2012

This just in (thanks to Peter Lebensold) from mediabistro http://www.mediabistro.com/fishbowlny/sagging-sales-just-add-whitney-houston_b54147

There is something about tragedy that magazine readers find compelling.  It’s hard-wired into humans I suppose.  How else to explain rubber-necking at a car crash.  Dead celebrity covers do sell.

The tragic end to the life of such a dazzling entertainer is indeed newsworthy. Maclean’s managed to get this on their cover last week too. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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