Covers Sell

Covers Sell

Great Canadian Covers 2011 (Fishing)

Posted by Scott On February - 24 - 2012

Lacrosse may be our official game, and Hockey may be the sport most Canadian’s care about, but Fishing and Canada kind of go together like a cold beer and poutine.

The Winter 2011 issue of Fly Fusion (full disclosure: a client of mine for the past two years) was a winner, both in Canada and the United States.  This premium-priced ($7.95) perfect-bound quarterly continues to set new records for sales.   The “Macho Man” cover is the best-selling issue ever in the magazine’s six-year history.  It beat last year’s issue (which was also a record breaker at that time) by 24%, plus efficiency improved by 12pts too.  The cover won the Gold at the Canadian Newsstand Awards 2011.

The Ontario Out of Doors Fishing Annual 2011 was a winner too.  This fabulous cover sold 43% more copies than the 2010 edition.  Sporting a new look and a re-worked distribution, this premium-priced issue ($6.95)…up $1 from prior year…increased newsstand revenue by 67%.  I’m hooked.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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