Lacrosse may be our official game, and Hockey may be the sport most Canadian’s care about, but Fishing and Canada kind of go together like a cold beer and poutine.
The Winter 2011 issue of Fly Fusion (full disclosure: a client of mine for the past two years) was a winner, both in Canada and the United States. This premium-priced ($7.95) perfect-bound quarterly continues to set new records for sales. The “Macho Man” cover is the best-selling issue ever in the magazine’s six-year history. It beat last year’s issue (which was also a record breaker at that time) by 24%, plus efficiency improved by 12pts too. The cover won the Gold at the Canadian Newsstand Awards 2011.
The Ontario Out of Doors Fishing Annual 2011 was a winner too. This fabulous cover sold 43% more copies than the 2010 edition. Sporting a new look and a re-worked distribution, this premium-priced issue ($6.95)…up $1 from prior year…increased newsstand revenue by 67%. I’m hooked.
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