Covers Sell

Covers Sell

Grid Wins

Posted by Scott On February - 20 - 2012

The Grid (formerly Eye Weekly) has been named one of the five best designed newspapers in the world in the 33rd annual Best of Newspaper Design Creative Competition from the Society for News Design (SND):

http://www.snd.org/2012/02/worlds-best-the-grid/

In an article on Mastheadonline.com you will find other interesting observations:

http://www.mastheadonline.com/news/2012/20120215701.shtml

On CoversSell.Com we have commented positively on the Grid’s covers.  We have been a tad critical of their competitor NOW (see links below):

https://www.coverssell.com/?p=4749

https://www.coverssell.com/?p=3595

https://www.coverssell.com/?p=3343

It appears that NOW may be  getting inreasingly desperate for attention, as the GRID gains critical acclaim, based on this tacky and insensitive image they just published.

It’s very odd stuff, coming from a “progressive paper” that is anti-gun and normally sensitive to issues around suicide and mental health.  Even their own readers are calling them to task.  See these coments from the NOW website:

Taking aim at Ford

Everyone is talking about mental illness and suicide, and NOW decides to make a point about Rob Ford committing political suicide with a graphic of the mayor with a gun to his head (NOW, February 9-15). Great timing, you idiots. This is no better than the National Rifle Association in the U.S. holding a gun rally after the Columbine shootings, Al Joseph

Don’t try gun violence

I find your continuing visual assaults on the mayor some of the worst examples of journalistic licence I have ever seen in what is supposedly a news magazine. I’ve listened to your editors justify the photo on radio and TV. What mealy-mouthed BS.,  David Beckner

NOW hates Ford – we get it

We get that NOW hates Rob Ford. But what is your excuse for being so disrespectful and insensitive to individuals and families who have had to cope with suicide?  John McKellar

NOW’s timing probably couldn’t be worse, considering the public relations blitz being conducted on behalf of Canadian Mental Health:

 http://letstalk.bell.ca/resources/media/sections/media/press/BLTD_campaign_en.pdf

Given that most firearm deaths in Canada are suicides (over 75 per cent) compared to murder, anyone who cares about suicides by gun should read this post in the Toronto Star:

http://www.thestar.com/opinion/editorialopinion/article/1077286–gun-control-keeps-suicides-down

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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