Covers Sell

Covers Sell

Get Serious, Coyne!

Posted by Scott On April - 5 - 2010

On Monday March 29th, 2010, one of my favourite writers (Andrew Coyne) for one of my favourite magazines (Maclean’s) posted this:

http://www2.macleans.ca/2010/03/29/horse-something/

Coyne uses Horse Canada Magazine to illustrate his disdain for government largesse.  Coyne’s colleague at Maclean’s, Paul Wells, then chimed in with this:

http://www2.macleans.ca/2010/03/29/what-the-heck/

Entertaining reading, indeed.  However, perhaps Wells should have pointed to Coyne’s gig at the CBC to illustrate government largesse and the hypocrisy of biting the hand that feeds you.

Pierre Peladeau wrote this in the National Post:

http://network.nationalpost.com/NP/blogs/fpcomment/archive/2010/03/30/pierre-karl-p-233-ladeau-make-the-cbc-accountable.aspx

If Coyne is serious about money being spent to tell Canada’s stories to Canadians, perhaps he should first take on the CBC rather than a small, niche Canadian magazine.  $1.7 billion for one media voice…now that’s some serious “Coyne!”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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