Covers Sell

Covers Sell


Posted by Scott On February - 15 - 2012

The Mar/Apr issue of Legion Magazine is set to hit newsstands on March 5th.

The cover feature celebrates the 95th Anniversary of the battle of Vimy Ridge. 

The bold typeography makes it clear that what we are selling is, you guessed it, VIMY.  The signal is sent that we think this is a pretty bid deal, and you should too, if you care about military history.

Art Director Jason Duprau says, “The Battle of Vimy Ridge is widely considered Canada’s greatest victory of World War One, and remains an icon in Canadian history – an easy choice for the cover. We decided to go with a simple but iconic message: VIMY, with the tagline: Canada’s Impossible Victory, as it emphasizes the importance of this battle and will resonate with Canadians. The image is of a group of Canadians in an enemy machine-gun emplacement on Vimy Ridge. It is a gritty image with great eye contact. We added a colour wash in the background to help the soldiers pop off the page and provide a backdrop to the strong typographic treatment. It is framed with a black border, which adds the drama and richness this subject matter deserves. We also added a bold skybar to highlight other features, and a starburst device to support our on-going coverage of the War of 1812.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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