Covers Sell

Covers Sell

Great Canadian Covers 2011 (Hunting)

Posted by Scott On February - 13 - 2012

Ontario Out of Doors Hunting Annual issue, sporting a new look this year, appears to be selling well.  It went on sale September 5th, 2011, so sales are not yet 100% final.   The new look has a classic sophistication, but still packs in 11 different selling features.

Outdoor Canada’s Hunting Annual which went on sale August 29th, 2011, also looks to be posting strong numbers, while not 100% final.   Electric hunters-vest orange, bold type treatment, strong use of numbers to quantify value proposition, all noteworthy.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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