The November 2011 issue of Elle Canada, featuring Emma Watson, turned in a great result.
Sales of this issue are up 60% compared to last year’s November issue. Efficiency is up 8pts too. Since a Harry Potter cover worked for Vanity Fair, why not Emma Watson for Elle Canada, particulary with her name lit up in shocking pink?
The August 2011 issue of Flare, which features their Fall Trend Report, scored at the newsstands.
Sales are up 23% compared to last year’s August issue. Efficiency was up 7pts too. This hot orange cover is warm and inviting. Good cover slash and lots of benefit-oriented hooks.
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