Covers Sell

Covers Sell

Great Canadian Covers 2011 (Fashion)

Posted by Scott On February - 9 - 2012

The November 2011 issue of Elle Canada, featuring Emma Watson, turned in a great result.

Sales of this issue are up 60% compared to last year’s November issue. Efficiency is up 8pts too.  Since a Harry Potter cover worked for Vanity Fair, why not Emma Watson for Elle Canada, particulary with her name lit up in shocking pink?

The August 2011 issue of Flare, which features their Fall Trend Report, scored at the newsstands.

Sales are up 23% compared to last year’s August issue.  Efficiency was up 7pts too.  This hot orange cover is warm and inviting.  Good cover slash and lots of benefit-oriented hooks.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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