Covers Sell

Covers Sell

Great Canadian Covers 2011 (Business)

Posted by Scott On February - 3 - 2012

The Sep/Oct 2011 issue of MoneySense magazine paid a big dividend at the newsstand.

This issue sold 40% better than the same issue last year, and efficiency improved by over 11pts…double bonus!  A clean white background, bold type treatment, strong skybar approach, and a custom gate-fold cover that opened right down the middle are all praiseworthy.

The July 18th 2011 issue of Canadian Business proves that having fun with your cover can pay off too.

This issue sold 34% better than the same issue last year.  Again, a bright white cover and strong type treatment are noteworthy.  Most importantly, admist all the doom in gloom, Canadian Business opted to provide a fun, positive spin on how to invest and “Retire Happy.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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