Covers Sell

Covers Sell

100% Pick Up

Posted by Scott On February - 2 - 2012

Concrete Wave, a skateboard magazine, published in Canada, has come out with a fabulous cover…actually a series of 4 covers…to stoke the interest and imagination of its readers.

Liberated from the rigours of newsstand rules, the publisher is just having fun with covers.  And their audience, who shop at exclusive skateboard shops all over North America, appear to be lapping it up.  Brooke claims that his skateshops report a 100% pick up rate, and are clamouring for more copies.  Sounds a little like the “problem” that LCBO’s Food & Drink covers enjoy.

Publisher Michael Brooke appears to be having a lot of fun (see you tube video) as he continues to publish an incredibly successful magazine.  http://www.youtube.com/watch?v=UalV0WLGvMA&feature=youtu.be

Concrete Wave’s tag line is one of the best I have seen in quite a long time:  

Search, spark, stoke

Now, check out the covers below..

One Response to “100% Pick Up”

  1. Chris Dyer says:

    Awesome! Concrete Wave rules!!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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