The Apr/May issue of Canadian Woodworking cut through the clutter on newsstands.
This issue was their top seller in 2011, and it outsold the same issue from prior year by 120%.
Great use of the skybar area. Smart use of the left-hand real estate. But most importantly, the subject matter of working in a SMALL SHOP resonated with their audience. Loaded with practical advice, this benefit-oriented ” themed” issue is a winner.
The Nov/Dec 2011 issue of SkyNews magazine, while not yet final, is poised to be their best-selling issue ever! And by a wide margin…50% better than their previous best. The issue is forecast to outsell last year’s Nov/Dec issue by 238%. See more from Cover of The Week: https://www.coverssell.com/?p=4131
Proving that black covers can sell, this issue used bold type to signal to readers “pay attention, something special here.” Offering the FREE Full-Size Astronomy Calendar was a nice bonus too.
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