Inside Fitness magazine’s Jun/Jul 2011 issue was a record breaker.
Sales increased 85% over the same time slot last year. Georges St. Peierre is to Inside Fitness as Johnny Depp is to Esquire. Great use of the left-hand real estate. Their “biggest issue ever!” editorially translated into their biggest sale ever at newsstands!
The Mar/Apr 2011 issue of Canadian Running was the second-best seller ever in their history.
This cover sold 74% over the same time slot from the previous year. Fabulous use of the sky bar area. Bright white cover. Lots of benefit-oriented selling hooks. But most importantly, the Half Marathon subject matter clearly connected with their audience. Packed with service journalisim and expert advice, this issue was a winner.
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Duh, Lete me think……ripped versus soft and pretty. i think you know how I voted! Sharon xo
Go Sandra