Covers Sell

Covers Sell

Great Canadian Covers 2011 (Fitness)

Posted by Scott On February - 1 - 2012

Inside Fitness magazine’s Jun/Jul 2011 issue was a record breaker.

Sales increased 85% over the same time slot last year.  Georges St. Peierre is to Inside Fitness as Johnny Depp is to Esquire.  Great use of the left-hand real estate.  Their “biggest issue ever!” editorially translated into their biggest sale ever at newsstands!

The Mar/Apr 2011 issue of Canadian Running was the second-best seller ever in their history.

This cover sold 74% over the same time slot from the previous year.  Fabulous use of the sky bar area.  Bright white cover.  Lots of benefit-oriented selling hooks.  But most importantly, the Half Marathon subject matter clearly connected with their audience.  Packed with service journalisim and expert advice, this issue was a winner.

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One Response to “Great Canadian Covers 2011 (Fitness)”

  1. Sharon says:

    Duh, Lete me think……ripped versus soft and pretty. i think you know how I voted! Sharon xo
    Go Sandra

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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