Covers Sell

Covers Sell

Fortune Investor’s Guide 2012 Glitters

Posted by Scott On January - 28 - 2012

The Fortune Investor’s Guide 2012 sure glitters with gold.  Hard to miss it on a cluttered newsstand. 

With all the talk about the price of gold ranging from investment advisors, to returning to the “gold standard” advocated by Ron Paul in the Republican debates, to local pawn stars like Harold the Jewelry Buyer, Oran and the Loan Arranger competing  to buy my gold dental fillings, this cover exploits our fear and our greed beautifully.

Perhaps too brilliantly. 

One wag posted this “filed in the round file”  cover on his blog because there apparently was precious little coverage of gold or gold coins.  So while the cover may have succeeded on the one hand, it may have failed to deliver on the other.  A dangerous game to play.  Still, my guess is that the coin collector may be overly dramatic, and that this cover sells extremely well with investors looking for advice.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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