Covers Sell

Covers Sell

Great Canadian Covers 2011

Posted by Scott On January - 27 - 2012

Over the next week or so, I will be posting my picks for Great Canadian Covers 2011

Because I believe that newsstand-focused covers should be designed to sell, I have chosen covers that have come to my attention that posted impressive sales lifts, compared to the same time slot in the prior year.  These covers are not necessarily the best-selling cover for the year.  They may or may not win a beauty contest, but because consumers have voted with their wallets, these are covers that most certainly were winners.  

If you have a great cover success story…send me a jpg of the cover, along with the sales lift from prior year.  If they are noteworthy, I will include them in a special category.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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