Covers Sell

Covers Sell

Bottoms Up

Posted by Scott On January - 18 - 2012

The February issue of Toronto Life looks like a winner!

We love the white background, the simple image that works the 3 second rule masterfully, the subject matter that matters, and the bold type treatment.

Sarah Fulford, Editor of Toronto Life, says, “The subject taps into something exciting going on in the city right now: the proliferation of ambitious, creative and interesting new bars. To embody the trend, we put a drink on the cover that’s simply irresistible. It’s seductive, warm, and so big you just can’t miss it—the perfect antidote to a cold winter afternoon.” 

My personal preferance would be a grey goose martini, with a twist.  I also would have put the supporting sell lines on the left, rather than the right.  But I quibble.  This cover is sure to sell.  Bottoms up.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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