Covers Sell

Covers Sell

Re-Do

Posted by Scott On January - 5 - 2012

 

This just in from Blair Adams at Kenilworth…who picked it up from a tweet on Folio:

“In an interesting move, TIME magazine will run the cover art from its December 12, 2011 issue again on its January 16, 2012 issue. The photo of Mitt Romney’s picture is the same in both treatments, but the headlines and positioning of the image covering the upcoming edition will change. See the covers, and read TIME managing editor Rick Stengel’s letter about the Iowa caucuses as well as the cover decision, below.

This ought to be interesting to see how these covers sell.  We will report back on this when sales have firmed up.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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