Covers Sell

Covers Sell


Posted by Scott On January - 2 - 2012

The February 2012 issue of Canadian House & Home looks like a winner.  Everyone loves to see the before and after shots of makeovers, whether they are on tv programs like What Not to Wear or Love it or List it. 

The Makeovers issue promises to inspire,  just at the right time of the year, when many people make new year’s resolutions…out with the old and in with the new!  Don’t you just want to dive into that bed?

This cover doesn’t get cute with the main selling message, takes full advantage of the most valueable selling real estate, is warm and bright, and quantifies the value proposition in the secondary sell lines.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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